Deciding what the right price for your property is a critical step when it comes to selling. However, there is much more that is involved to get to successful closing!
We have successfully broken both residential and commercial property records. There is much that goes into selling a property, such as:
Understanding The Client & Crafting Results
Some clients want top dollar, some need a quick sale or need to manage various legal or market risks, and some only sell if they have an exit plan taking into consideration replacement property and tax consequences. There are many reasons to sell and there are even more details that are involved to get to closing. We make sure to understand your needs and will strategize a detailed plan of action with contingencies to achieve your goals.
Market Data & Analysis Is Crucial
List too high and the property will sit on the market and get stale. List too low and you may sell yourself short. Understanding where the market is will avoid both outcomes. We have access to the Multiple Listing Service for residential transactions and CoStar and Loopnet for commercial real estate transactions. We can also search sales records from our title resources.
Marketing... Goes a Loooong Way
We excel at making your property shine! We can assist with recommending tasteful and cost efficient modifications, staging the property (if required), and further curating the story of the property by engaging skilled and appropriate photography. The unique features of the property will be highlighted and if the property is tied to a noteworthy architect, a famous owner, or historic, research of the property will be conducted and attempts will be made to get coverage by local media to promote the property.

This historic home sold by Stephen Shiu is located in Village Green which features 40 acres of green space in the urban Los Angeles neighborhood of Baldwin Hills was featured in Curbed LA and ultimately sold for over 20% asking price!
Our marketing avenues include (as applicable):
- Multiple Listing Service (MLS) and distribution on major real estate websites (such as Zillow, Redfin, Trulia, etc.)
- Listing on CoStar and LoopNet for commercial properties.
- Social media and other media distribution (such as Facebook, Instagram, etc.)
- Distribution to off market sources (such as developers or investors)
- Private website with virtual tour
- Professional photography, 3D, and aerial photography
- Professionally designed postcards and marketing brochures.
- Open houses
Click here for a free property evaluation or consultation regarding your property!